bloodshed that unfolded in the place shown in the photo.

“It’s called Someplace_Else because I was listening to Obama’s speech after the shooting at Umpqua Community College in Oregon, and he said, ‘Our thoughts and prayers are not enough,” says the 22-year-old, who lives in Cornwall, England. “It does nothing to prevent this carnage from being inflicted someplace else in America.” Zbiernaowski started the project the following week. “I found that the number of people killed in mass shootings is only a fraction of the total number of gun deaths each year [in the U.S.],” he says, “and I was thinking, Why aren’t we talking about the rest?” To find shooting incidents, Zbieranowski uses the Gun Violence Archive which provides geolocation for U.S. shootings whenever available. Zbieranowski then pulls up Google Street View, zeros in on the location as precisely as possible, and takes a screenshot of the approximate setting.

People are absent from most of the photos, making the locations appear deserted and leaving the reader to contemplate familiar details: a car parked near an alleyway, trees at the end of a block, an empty intersection. “I wanted to have images that were not sensationalist in the way that certain news organizations cover shootings,” he says.


Zbieranowski works alone on this project, so he’s unable to document every new homicide, accidental shooting, and suicide on his own. Nor is it easy for him to recall details of all the incidents he’s chronicled over the past three months. But the gun deaths involving children, he says, stay with him. “I remember one incident on November 21, when a 5-year-old boy was accidentally shot and killed by his brother,” he says. “The father had been toying with the family cat using the weapon’s laser sight and forgot to move the gun out of the child’s reach when he went into the next room.”

Zbieranowski understands that one image, in isolation, is easy to overlook. But he hopes that the collection of photos as they appear on Instagram will prompt people to pay more attention to the larger issue. “One post by itself doesn’t carry as much weight,” he says. “It’s the accumulative effect that it builds that kind of has the power.”